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17 years ago, adidas introduced the TOUR360 to the world. At the time, adidas purposefully took a lot of risks when it came to design because they wanted to challenge conventional thinking on what a premium performance shoe could represent. That first model ushered-in an era for what has now become their flagship footwear franchise worn by major champions and amateurs all around the world. Today adidas introduces the next chapter: TOUR360 22.
After nearly two decades of building upon and improving that original model of the TOUR360, adidas went back to the beginning; adopting that same mindset of taking risks that ultimately drove the creation for that first model. With the TOUR360 22, the primary focus was to re-examine how they addressed two critical areas that are important for golfers of all skill levels: fit and traction.
To get there, adidas looked at historical models of the TOUR360 as well as their own brand archives from other categories for inspiration. adidas landed on a recipe of key features that makes this their best-performing TOUR360 to date. From the ground up, the TOUR360 22 sits on the Feet You Wear™ last, serving as the foundation for their NEW TOUR360 FIT, while the new direct-injected SPIKEMORE traction system will help golfers stay locked-in and increase confidence with every swing. It’s the first time in golf that adidas has included these features.
“The TOUR360 is synonymous with pinnacle technology and premium materials, and we remained true to that throughout the design process of this new model,” said Masun Denison, global footwear director, adidas Golf. “Golfers will instantly notice a more natural fit that offers better stability, better traction and amazing comfort. I’ve been a part of the creation of every model of the TOUR360, so I can confidently say that this is our best-performing model we have ever introduced.”
With so much lateral movement and weight transfer in the golf swing, adidas was intrigued with the use-cases that their brand’s Feet You Wear last had to offer. adidas first introduced Feet You Wear in 1996. The design mimics the natural shape of the foot, ultimately helping to create a better connection with the ground and accommodate the natural movements of the foot in all directions. Knowing how important the ground is in the golf swing, an added benefit of using the Feet You Wear last helps golfers utilize this connection with the ground to generate power more easily in the swing. The design truly hugs and cradles the natural contours of the foot to optimize performance.
The Feet You Wear last is just one component of the NEW TOUR360 FIT that adidas is introducing with TOUR360 22. The NEW TOUR360 FIT includes:
DUALSTACK Midsole – adidas combined the comfort of their full-length BOOST cushioning with an EVA stability frame. This EVA stability frame is a horseshoe-shaped piece that surrounds our full-length BOOST with EVA chassis, strategically placed on the perimeter of the forefoot to provide golfers with lightweight stability, comfort and performance. It’s the most technical and advanced midsole that adidas has ever offered. The benefits are not easily seen, but certainly felt.
adidas didn’t stop there. They're introducing the latest iteration of SPIKEMORE with the TOUR360 22 that features cleats directly injected onto the TPU base. adidas found that by injecting the cleats, they could provide more precise locations that would allow them to adjust density, make the inside and outside arm shapes unique and adjust the size depending on where the cleat sits on the outsole. Each cleat also includes a center cone, which helps to improve overall grip. While larger than their spikes of the past, this new configuration and variance in size helps to disperse weight and promote increased green friendliness.
As part of their effort to improve fit, adidas collaborated with the team at BOA® Technology to elevate both the fit and performance
for the BOA models of the TOUR360 22. adidas worked with their team at the BOA Fit Performance Lab to find a way to optimize both fit and
function. The PerformFit Wrap™ system adidas created consists of two overlapping panels that pull down over the top of the instep. The BOA
Fit System, featuring the micro-adjustable Li2 dial wraps around the heel, locking the foot into place while providing customized fit. The
BOA model also features a sockfit construction, designed to give golfers ultimate support, stability, and confidence.
From adidas athlete Xander Schauffele:
“I got to see first-hand how much detail went into bringing this shoe to life and that was a really unique learning experience. Footwear is so important in the golf swing, but it can also help boost confidence. After spending quite a bit of time testing the TOUR360 22, I know golfers will feel a higher level of stability, traction and comfort, which are things we all need from our footwear out on the course so that we can perform our best.”
From adidas athlete Dustin Johnson:
“I’ve worn almost every model of TOUR360 since I started my career and I’m always amazed at how the footwear team continues to raise the bar year after year. I really like the design and style with this new model, but the traction, feel and comfort I get definitely make this the best version of the TOUR360 that I’ve ever worn.”
From adidas athlete Danielle Kang:
“The TOUR360 22 is packed with so much innovation and technology that I could feel the difference the minute I put them on. What impressed me the most was how meticulous the team was throughout the design process, and I think the final product is a testament to adidas’ commitment to never stop striving for better. I’m really excited to perform in it this season.”
The TOUR360 22 continues to include the best materials for enhanced durability, but now with even more purpose. The upper features premium rich leather (one-year waterproof warranty), microfiber, and textiles that incorporate recycled materials, all part of our mission as a brand to help END PLASTIC WASTE.
TOUR360 is adidas's most iconic franchise and they’ve taken it to new heights for all athletes. The TOUR360 22 will be offered in five models: both laced and BOA models for men and women, and a simplified lace model for junior golfers.
The laced models of the TOUR360 22 will be available at adidas.com.au, the adidas app, and at select retailers worldwide beginning January 28. The BOA models will be available shortly thereafter, beginning March 1.